Terms & Conditions

Effective Date: October 31st, 2025

1. Scope of application 

1.1 These are the legal terms and conditions of sale (“Conditions”) which apply, without restriction or limitation, to all sales of products supplied under or in association with the DUA™ skincare line (“Products”) sold on the website www.duabyab.com (“Site”) by ASC Regenity Limited whose registered office is Unit 2.02, 411-413 Oxford Street, London, United Kingdom, W1C 2PE and registered in England and Wales under number 10523270 - VAT No GB269280670) to any consumer subject that he/she is a natural person acting for purposes which are outside his/her trade, business, craft or profession. ASC Regenity is licensed to sell the Products by way of an agreement with Radical22 Holdings Limited, a company registered in England with registered company number 14089911 (“Radical22”).

Our Privacy Policy https://duabyab.com/pages/privacy-policy  and Terms of Use also form part of these Conditions. 

For the purpose of these Conditions, the following definitions shall apply: 

ASC REGENITY Limited is referred to as “ASC”. References to “we” or “us” in this privacy policy includes ASC and Radical22 together and/or either one of ASC and Radical22 on their own behalf as applicable.


Consumers buying on the Site are referred to as “you”.

"Party" means either you or us, and "Parties" means you and us. 

"Writing” means letter, email or SMS or any other secure digital communication channel recognized by ASC Regenity Limited.


If you have any questions regarding these Conditions, please contact our Customer Service team from Monday to Friday, from 9:30 am to 5:30 pm, at: customersupport@duabyab.com. We will respond to your emails or messages within the next 24 hours. 


You can also write to us at: 

ASC Regenity Limited

Customer Service (DUAbyAB)

Unit 2.02, 411-413 Oxford Street, 

London, United Kingdom, W1C 2PE


Before any order, you are automatically given the opportunity to read these Conditions. Accessing the Site or purchasing Products signifies your agreement to comply with and be bound by these Conditions. Please read the Conditions carefully and make sure that you understand them before ordering any Products from our Site. Please note that by ticking the acceptance box of the Conditions when confirming your order, you confirm your unconditional and full acceptance of these Conditions. If you do not agree to these terms, please refrain from accessing the Site, or purchasing, receiving, or using our Products.

We may modify these Conditions at any time, by posting the updated version on our Site and/or by notifying you via email. You will be encouraged to review terms regularly to stay informed of changes. Your continued use of our Site or purchase of Products after such changes constitutes your acceptance of the modified Conditions.  

1.2 We endeavor to ensure that all information presented on the Site is accurate and up-to-date. However, we do not guarantee the completeness, reliability, or currentness of the content and reserve the right to modify or remove content at any time without prior notice. 

2. Order and acceptance

2.1 To be eligible to place an order, you declare that: 

  • you are at least 18 years of age, and 
  • you are acting as a consumer, and 
  • you are placing an order for your personal and domestic use only, and 
  • you provide and maintain a valid postal and email addresses. 

Orders for Products are placed through our Site only.

Information on Products is available with product descriptions on our Site. The product description includes the main characteristics of the Product, especially its availability, composition, fitness for purpose, usage, quantity, specification and results to be expected from its use which may vary depending on the consumer. The choice of a Product is made under your sole responsibility.

We may revise and/or upgrade our Products or formulas offered on the Site, at any time, without prior notice. Therefore, some Products may become unavailable without notice. We shall have no liability of any kind if a Product is no longer available or removed from sale. 

2.2 In order to place your order, you can either create a dedicated account on the Site by filling out an order form with a minimum of required personal information or merely fill in the necessary information for the process of your order and its delivery. The Site is operated by Shopify. If you already have a Shopify account and have expressly accepted that Shopify uses your personal data for various purchases on different platforms, Shopify will automatically retrieve your personal information and allow for a secured purchase process.

2.3 You are responsible for maintaining the confidentiality of your account login details and for all activities conducted through your account. Unauthorized use must be immediately reported to ASC. You agree to provide accurate, current, and complete information during registration and keep it updated. You agree to indemnify ASC Regenity Ltd against any losses arising from misuse or unauthorized access to your account.  

2.4 Once you have made your selection, you need to add the selected Products in your basket. Availability of the Products is indicated on the Site. In case of unavailability of Products, these will be clearly marked as such on our Site, you can register your email address to be informed of its availability. In such a case, we will update you on the availability of the unavailable Products ordered via email and you will be given the opportunity to pre-order such Products.

2.5 Before you submit your order, you will be given the opportunity to review your selection, check the total price (including VAT) of your order and correct any input errors. Then, you will be invited to accept these Terms and Conditions by ticking the box provided for this purpose and to proceed to the payment according to the provisions here-under detailed. In the event prolonged inactivity causes your connection to our Site to fail, your selection of Products may be lost. In such a case, you will need to re-enter your selection. 

2.6 The contract for supply of Products ("Contract") will be formed when we have accepted your order and verified your payment, by sending you the confirmation email. Your order is final and cannot be modified nor canceled. 

2.7 There are limited circumstances under which we retain the right to refuse your order and to cancel it, as follows: 

  • if you are in breach of the present Conditions, 
  • if the Site has experienced a stock error and the Products ordered are not available for sale,
  • if we consider, at our sole discretion, that the quantities ordered are unreasonable for a natural person using the Products for personal consumption, 
  • if we have or had a dispute relating to the payment of a previous order,

In such a case, your order will be fully reimbursed. 

2.8 When visiting our Site, you will be responsible for paying any costs of connection to our Site if any. 

2.9 If you decide to use a personal account, you may not create or use more than one account for personal use unless expressly authorized by ASC. 

2.10 Products purchased or otherwise provided through the Site, including samples and gift items, are intended for personal use only and are not for resale. Any purchase for resale, distribution, or unauthorized commercial use is strictly prohibited without prior written consent. Violation of this policy may result in termination of access and legal action. 

3. Price

3.1 The price of the Products you order will be the ones displayed on the Site before you confirm your order. All prices are, depending on your place of purchase, in US Dollars ($), CA Dollars ($), Pounds sterling (£), Euros (€) and inclusive of the applicable local taxes. 

For orders placed in the United States, posted prices do not include sales tax, which will be charged to you when applicable. As set forth in these Terms of Sale, we reserve the right to correct any errors or mistakes in pricing that are reflected on the Site even if we have already requested payment. 

3.2 Please note that prices of the Products displayed are exclusive of all destination import duties, taxes and fees levied in the recipient country.

In some countries, additional local import charges and/or duties may apply. Depending on the destination you choose, as the recipient, you could be liable for the payment of all import duties, customs and local sales taxes levied by the country you are shipping to; payment of these is necessary to release your order from customs on arrival. We might be unable to estimate the amount, as these charges are handled by each country and might not be available at the time you place your order.

3.3 In case you have been invoiced, by error, a higher amount than the actual price of the Products, we will inform you as soon as possible and offer you the option of reconfirming your order at the correct price or cancelling your order. If you decide to cancel the Contract, we will refund or re-credit you fully. 

4. Payment

4.1 You must pay for the Products, in full, at the moment you place your order. To confirm the payment and in order to counter Internet fraud, you will be redirected to the Site of our secure payment partner, Shopify, which will be responsible for holding and automated handling in a secure environment the information relating to each order, including bank card details.

Payment shall be made in the currency applicable to your place of purchase and processed via Shopify. We accept Visa, MasterCard, American Express, Maestro and payment providers as listed on our Site at the time of your order. We also accept Apple Pay, and Android Pay. International bank transfers and cash transfers will not be accepted.

4.2 Shopify is also responsible for putting in place a screening system to deter credit card fraud. As a result, your personal data (including name, email address, delivery details, telephone number, details of the order placed, credit card details) will be disclosed and used by Shopify exclusively for the purposes of providing fraud screening services to us and to its own customers. On our side, we do not keep any credit card details in relation to your payment.  We reserve the right to put in place additional/other payment security system(s) from time to time.

4.3 To ensure that your credit, debit or charge card is not being used without your consent, we will validate name, address and other personal information supplied by you during the order process with your card issuer bank, through a PCI secure route, facilitated via Shopify. By accepting these Conditions, you consent to such checks being made. 

All information provided by you for the purpose of your order will be treated securely and strictly in accordance with all applicable regulations on protection of personal data and with our Privacy policy (link).

4.4 In the event that the sum due from you cannot be debited for whatever reason (including, without limitation, stopped payment, refusal by the issuer of the card), the order will be cancelled immediately, no Contract will be formed, and you will be notified by email.

4.5 Payment is irrevocable. 

4.6 Depending on your place of purchase, ASC prepares and issues electronic invoices: 

  • in compliance with French and EU electronic invoicing mandates, anticipating full enforcement for all B2C transactions by September 2026;  
  • or in compliance with relevant UK standard and industry best practices, anticipating evolving regulations to promote efficient and secure digital transactions. 

While no federal mandate exists in the US, ASC adheres to applicable tax and record-keeping laws. 

A paper copy of your invoice will be added to your parcel.

5. Delivery

5.1 Once the Contract has been regularly formed after confirmation of it, the Products you ordered will be delivered in accordance with the delivery method you opted for to the address which you gave to us when you place your order. You will receive an email to inform you that the Products have been dispatched. You will also be able to follow the process of your order on your dedicated account. Please note that deliveries are not made to PO Box addresses or to general delivery/poste restante addresses, to stores or to retailers. There is no Click and Collect delivery option. 

5.2 Orders placed before 12:00 noon (Local Time), Monday to Friday, will usually be processed and dispatched the same day. Typical delivery times are dependant upon your selected shipping method:

  • UK: 1-3 business days
  • Europe: 1-3 business days
  • USA: 1-5 business days, 
  • Canada: 3-6 business days

Please note that delivery times are indicative and ASC Regenity Limited will not be liable for reasonable delays that are outside its control. All delivery partners and timelines will be updated as necessary on the Site to reflect current courier agreements. 

5.2 The delivery is free of charge from a certain minimum ordering value; Please refer to our Delivery section https://duabyab.com/pages/delivery-returns for further information. 

5.3 If there is no one at the given address who is competent to accept delivery of the Products, you will be asked to contact our Customer Service team in order to arrange an alternative delivery date to collect the Products, or you will be contacted by our courier.

In case we are not able to deliver you the Products after three attempts, the Contract will be canceled and the order will be reimbursed to you.

5.4 In the case of a gift, you may arrange for Products to be delivered to a third party of your choice, provided always that the delivery address satisfies the requirements of condition 5.1 above.

5.5 Ownership of the Products and the risk for damage to the Products passes to you when you take physical possession of the Products.

5.6 If, at the time of delivery, the packaging is damaged, please open the package in the presence of the carrier in order to verify the condition of the Products. In the event of damage to the Products, you should note the details on the delivery note, keep any relevant evidence (photos in particular) and contact the Customer Service team (customersupport@duabyab.com) according to the process of Section 7 below.

6. Liability

6.1 We warrant that the Products sold on the Site comply with the regulation in force and shall be of satisfactory quality and quantity as ordered, fit for their purpose and correspond to their essential characteristics on the Site. 

6.2 Therefore, the Products benefit, automatically and without additional payment, independently of the withdrawal right, of: 

  • the warranty of conformity for Products that are apparently defective, damaged, soiled or do not correspond to the order, during a period of two years from the delivery of the Product, and 
  •  the warranty against hidden defects resulting from a material, design or manufacturing defect affecting the Products and making them unfit for use, during a period of two years from the discovery of the defect. 

6.3 In order to enforce your rights, you shall follow the process detailed in Section 7. Please note that our warranty will be strictly limited to the replacement or reimbursement of the non-conforming or defective Products. 

6.4 We will never be liable in the following cases: 

  • Non-compliance with the legislation of the country in which the Products are delivered, 
  • In the event of misuse, use for professional purposes, negligence or lack of precaution from you, 
  • Failure to deliver the Products because of having provided a wrong delivery address or failure to notify us a change of address, 
  • Interruptions of service or delays for maintenance, security or any other technical reasons, 
  • Malware or virus that may occur on the Site and which may cause harm to your system, 
  • Force majeure cases as usually defined by local courts. 

6.5 On the contrary, we do not exclude or limit in any way our liability for:

  • death or personal injury caused by our Products, our negligence or the negligence of our employees, agents or subcontractors.
  • fraud or fraudulent misrepresentation.
  • any liability which cannot be limited or excluded by applicable laws. 

6.6 Except as otherwise provided by law, ASC’s total aggregate liability for any claim related to the Products or these Conditions shall not exceed the total amount paid by you for the specific Products giving rise to the claim. 

6.7 We do not guarantee uninterrupted, delays, or error-free access to our Site, and we exclude liability for damages caused by interruption to internet service, technical failures, viruses, or external factors beyond our control, except where mandatory law provides otherwise. 

6.8 Your use of the Site is at your sole risk. The Site is provided “as is“ without warranties of any kind. We disclaim all liability for any damages or losses arising from your use. 

7. Warranty - Exchange of Products – Withdrawal right

7.1 When you buy Products from our Site, you benefit from several rights: 

  • If the Products are defective, damaged, soiled, unfit for their use, lost in transit or do not correspond to the order, you will be able to claim a refund or replacement free of charge (including costs of re-delivery) from us, 
  • If you wish to receive another Product instead, you are able to exchange the Product delivered, 
  • If you have simply changed your mind, you benefit from a withdrawal right. 

7.2 In any case, within 28 calendar days following the date of delivery / collection of the Products, you must contact us, give details of your order number, the Products ordered, their delivery and (where appropriate) the defaults affecting the Products. 

In case of exercise of your withdrawal right, you shall fill in the withdrawal form here available and send it back to us either online or in hard copy by post, at your convenience, at the relevant addresses mentioned at the beginning of the Conditions. 

7.3 In case of return for fault/ defect/ skin reaction, we will provide you prepaid return labels for a nominated carrier within your region. Please refer to latest Return instructions for your region via our global return partner; Once a Return Label is issued, you will have 28 days to hand-over the return items to agreed Returns Collection point or partner;

For all other return situations (including exchanges or exercising your right of withdrawal), you may now request a return and shipping label directly through our Returns Portal.

A return shipping fee will apply and will be displayed during the online return request process before your RMA (Return Merchandise Authorization) is issued.

In these cases, the cost of the return will be deducted from your refund unless otherwise specified. We recommend using a tracked service and retaining proof of shipment until your return has been processed.

No returns or exchanges are allowed in stores or retailers. 

7.4 Products shall be returned in their original packaging, complete with any labels, notices, protective covers and boxes, especially the crystal film covering the box must still be sealed, all together with the original invoice. 

7.5 Upon reception of the Products in perfect conditions, we will proceed to your refund or exchange, according to your choice, within a maximum delay of 14 days. 

No new delivery (in case of exchange) nor reimbursement can take place until we have received the returned Products from you.

No exchange or reimbursement will be made for Products that are returned by the Customer incomplete, damaged or soiled. 

7.6 In the event that Products are exchanged, the initial sale will be cancelled. The new transaction payment will be set off against the amount of the preceding sale. Any credit balance will be refunded. Any additional payment will be debited via your chosen payment method. Please note that you will not be permitted to exchange Products which you have received as a result of the completion of a prior exchange.

7.7 No claim, action, or proceeding by you relating to the Products or these Conditions may be initiated more than one year after the cause of action arises. 

8. Intellectual property rights

8.1 The content of the Site as well as "DUA™", “AB Science™” and “Augustinus Bader®” trademarks and all trademarks, whether they are figurative or not, and all other marks including “DUAbyAB”, “TFC5™”,  illustrations, images, and logos which appear on our products, accessories or packaging, whether registered or not, are and remain the exclusive property of either ASC REGENITY Ltd or Radical 22 Holdings Limited, as follows: 

  • Radical22 Holdings Limited is the exclusive licensor of the "DUA™" trademark;
  • The parties are the joint owners of the Site and “DUAbyAB” mark;
  • ASC REGENITY Ltd is the exclusive owner of “AB Science™” and “Augustinus Bader®” and “TFC5™” trademarks. 

Radical22 Holdings Limited is the exclusive licensor of the "DUA™" trademark and all intellectual property rights relating to Dua Lipa including, without limitation, Dua Lipa’s name, voice, identity, likeness or other image (“Dua IP”). For the avoidance of doubt no customer or other visitor to this Site shall acquire any rights in (or have any licence to utilise) any of the Dua IP. 

8.2 Any reproduction, whether complete or partial, modification, distribution  or use of its content, these marks, illustrations, images and logos, for whatever reason and in whatever medium, without our written, express and prior agreement, is strictly prohibited, as in any combination or use in conjunction with any other mark, symbol, logo and more generally any distinctive sign intended to form a composite logo and may constitute a counterfeiting offence.

9. Use of your information

9.1 The holding and using of personal information provided to ASC Regenity Ltd or any other company of the ASC Group of companies, or to Radical 22 Holdings Ltd is governed by the Privacy Policy (link) posted on the Site and which is part of these Conditions. Please read carefully this Privacy Policy to understand how we use and protect the information that you provide to us. By placing an order on the Site, you consent to the collection, use and transfer of your information under the terms of the Privacy Policy (link).

All personal information is collected, processed, and secured according to the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, as amended, and in accordance with our Data Protection Policy for 2025 available here. ASC Regenity Limited will only use personal information as set out in this policy and as permitted by applicable law and regulator guidance current as of 2025. 

9.2 All comments, queries or requests relating to our use of your information are welcome and should be sent to us by email using our contact form or the contact details provided below.

9.3 We are particularly mindful to ensure appropriate protection and security of our Information Systems. 

9.4 ASC complies with applicable digital platform regulations including the EU Digital Services Act (DSA) / the UK Online Safety Act 2023/ where applicable, prevailing US platform liability laws for online marketplaces, including verification of seller identity, transparency, obligations, and prohibitions on targeted advertising involving sensitive data or minors. These policies ensure transparency, content moderation and  consumer protection when operating its Site and digital services. 

9.4 By subscribing or creating an account, users consent to receive marketing communications. Users may unsubscribe at any time via provided mechanisms. Marketing communications are separate from transactional messages related to orders or accounts. 

10. Governing law

10.1 The Contract and any dispute or claim arising out of or in connection with it, its subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with English law. The provisions of the Contracts (Right of Third Parties) Act 1999 are expressly excluded from the Contract so that no third party may claim any rights under this Contract, save that Radical22 may claim rights under this Contract in relation to ownership and/or protection of its intellectual property and in relation to the ownership and/or protection of the intellectual property of Dua Lipa as set out at Section 8. 

10.2 Any disputes in connection with these Terms shall first be attempted to resolve amicably. In the absence of resolution, all claims must be filed within one year of the cause of action. 

10.3 All disputes arising out of or in connection with Conditions shall be submitted to the competent courts of England and Wales. The parties may also, if they wish, seek to resolve any dispute by mediation using a relevant local Consumer Commission or any other suitable alternative dispute resolution mechanism. 

To the fullest extent permitted by applicable law, the parties agree that any proceedings will be conducted individually, and not as part of any class, collective, or representative action. Nothing in this clause shall prevent any party from exercising rights to participate in a group or class action where and to the extent such participation cannot lawfully be excluded. 

Class Action Waiver for US based consumers: YOU AGREE THAT, BY ENTERING INTO THESE TERMS OF SALE, YOU AND COMPANY ARE EACH WAIVING THE RIGHT TO A TRIAL BY JURY OR TO PARTICIPATE IN A CLASS ACTION, COLLECTIVE ACTION, PRIVATE ATTORNEY GENERAL ACTION, OR OTHER REPRESENTATIVE PROCEEDING OF ANY KIND. CLAIMS AND REMEDIES SOUGHT AS PART OF A CLASS ACTION, PRIVATE ATTORNEY GENERAL OR OTHER REPRESENTATIVE ACTION ARE SUBJECT TO ARBITRATION ONLY ON AN INDIVIDUAL (NON-CLASS, NON-REPRESENTATIVE) BASIS, AND THE ARBITRATOR MAY AWARD RELIEF ONLY ON AN INDIVIDUAL (NON-CLASS, NON-REPRESENTATIVE) BASIS.

Time Bar: ANY CLAIM YOU HAVE MUST BE COMMENCED WITHIN ONE (1) YEAR AFTER THE DATE OF THE CLAIM.

11. General

11.1 These Conditions and any matters referred to on our receipt form the entire understanding between you and us and supersede any prior promises, representations (unless fraudulent) or undertakings. 

11.2 Any omission or error in any sales literature, or in any advertisement whether in newspapers, magazines, on the Internet or otherwise or in any invoice or other document issued by us may be corrected by us without liability. 

If you experience any difficulty accessing the Site or any part of its content, please contact our Customer Services team at customersupport@duabyab.com during business hours for assistance. 

11.3 ASC is committed to ensuring that its Website and associated digital services comply with the requirements of the (UK Public Sector Accessibility Regulations 2018 / European Accessibility Directive (2019/882) / Americans with Disabilities (ADA)), as implemented in French law and applicable regulations from June 2025 onwards. This includes adherence to accessibility standards RGAA and WCAG 2.1 to ensure usability by persons with disabilities. Customers experiencing accessibility issues are encourages to contact ASC for corrective support. 

11.4 (USA Digital Compliance) Our digital platforms strive to comply with recognized standards in the United States, principally guided by the Americans with Disabilities Act (ADA) and Section 508 of the Rehabilitation Act. We adhere to the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA as the benchmark for ensuring that our web content is perceivable, operable, understandable, and robust for users with disabilities. This compliance framework supports a broad spectrum of accessibility needs and aligns with the U.S. Department of Justice’s recent clarifications on online accessibility requirements. 

(UK compliance) 

Our digital platforms are committed to meeting the accessibility requirements in the United Kingdom set forth by the Equality Act 2010 and the Public Sector Bodies (Websites and Mobile Applications) (No.2) Accessibility Regulations 2018. To that end, we aim to conform to the WCAG 2.1 Level AA standard, as prescribed by the UK Government Digital Service (GDS) for accessible digital services. These requirements ensure reasonable adjustments are in place to facilitate equitable access to our website and digital content for persons with disabilities.

(EU Digital compliance)

For accessibility compliance within the EU, our platforms adhere to the Web Accessibility Directive and the European Accessibility Act, which mandate conformance to WCAG 2.1 Level AA standards. These legal instruments promote accessible digital public services and require ongoing monitoring and reporting of accessibility status. Our commitment reflects the EU’s comprehensive approach to digital inclusivity for persons with disabilities, including provisions covering cognitive accessibility and usability.