It's official! We are opening our very first DUA Pop-Up store
DUA™ is making its physical debut at Selfridges London. From 14–27 May, discover the full collection in an immersive pop-up experience designed to bring together real science, everyday skincare, and the world of DUA™.
Explore the formulas firsthand, experience the textures up close, and discover exclusive pop-up moments inspired by Dua’s approach to skincare and modern life.
What To Expect
For two weeks only, step inside the world of DUA™ and experience the collection in person. Every detail is designed to make skincare feel effortless, approachable, and built for real life.
DUA™ Exclusives
The first 30 guests to purchase the DUA™ Routine each day will receive a limited-edition terry-towelling pouch. Plus, discover exclusive merch, including the iconic DUA hair clips.
Test & Play Station
Experience the textures, formulas, and routines firsthand. Explore the collection at your own pace or consult with our trained team to guide you through the DUA™ routine.
Interactive Photobooth
Capture your DUA™ moment with an interactive photobooth designed exclusively for the pop-up experience.
Powered by AB Science
